Let’s do a quick rundown of how the whole thing will work.

THE EVENT

The event will run from Monday, February 26th, to Wednesday, February 28th with 5-6 pre-recorded presentations running each day. These presentations will include 20-30 minutes of content (with up to a 2-minute pitch at the end). I am open to longer presentations if requested. 

While the presentations themselves are pre-recorded, all speakers are encouraged to be active in the Facebook group and to interact with attendees. We will create a post for each presentation and all posts about your presentation will be in that one thread. There is no video component, so attendance in pjs is encouraged 😉

COMMUNITY

Along with the presentations, there will be a Facebook group for attendees to hang out in, hold each other accountable, and ask all of us additional questions. If attendees have good questions while your presentation is going on, you can choose to go live in the Facebook group for a bit of an encore to answer those questions, connect with the attendees, and provide even more value (optional).

LIVE CALLS

There will also be a mix of live, interactive calls for those registered for the Summit. Attendance as a speaker isn't required, but of course you're more than welcome to join us to network with attendees!

PROMO

Leading up to the summit, we’ll have two weeks of promotion. You’ll be provided with email swipe copy, social media swipe copy, and social media graphics to make it all easy! As a speaker, we ask that you promote however you're able. Speakers who promote more are more likely to make more money in affiliate commissions. Yay! I'll even have a suggested posting/sending schedule for you to make promo easy to outsource to a VA.

££

During the promotion phase, as the summit is running, and for a few days after the summit is complete, we’ll also be promoting the All-Access Pass and VIP Summit Pass. The VIP Summit Pass includes lifetime access to presentations as well as some bonuses we'll all team up to throw in. This will provide immense value to our attendees while making the work of promoting and creating a presentation worthwhile by allowing you to bring in affiliate commissions right away. Woop!

So this all sounds great, buuuut what kind of work does it require of you? Let’s chat about it! My goal is to make this all as easy as humanly possible so we can all have a blast while providing great value and growing our businesses.

1. Basic Information

The first thing I’ll need is some information from you so I can finish up our registration page and Speakers page.

Once you give me the thumbs up that you’re in, I’ll send you a link where you can upload all this information easily. 

2. Presentation

Next up is your presentation! This is a 20-30 minute pre-recorded presentation that is meant to be more friendly and casual than perfect and structured. We want our attendees to learn something great, while having fun in the process.

Please structure your content in a way that allows attendees to walk away feeling like they've really learned something, rather than a webinar format where they feel like they're missing something that they need to buy from you asap.

With that being said, you have your choice of the following presentation formats: 

• Slides
• No slides (just your gorgeous/handsome face)
• A mixture of the two
• Interview-style

If you’d like to go with the interview style presentation, email me to schedule a time. We’ll work together to come up with questions. 

No matter what format you choose, you are free to use your presentation however you’d like in the future.

Your presentation should include great, actionable content. Here’s the suggested format:

•  A quick introduction
• An overview of your topic
• Where people go wrong with your topic and tend to overcomplicate it
• Teaching section
• Specific action steps (with the goal of simplifying their existing process)
• Up to a 3-minute freebie pitch

Presentations are due by February 1st. If you are going to be late with your presentation, please let us know. 

3. Worksheet

You are welcome to include worksheets which could be steps of a training exercise or action steps.

4. All Access Pass & VIP PASS Contribution 

Included in the All-Access Pass:

• Discount Codes (To TugENuff toys and some DingBatt Dog Training courses)
• Life time access to Summit presentations
• Session transcripts

   

Included in the VIP-Access Pass:

• All of the above plus
• Podcast recordings of sessions
• DingBatt Dog Training Understand Your Border Collie Course
• Speaker donations
• Live panel and Q&A sessions

5. Promotion

Promotion will start 2 weeks prior to the event, so from Monday 12th February. We will share email copy and social media swipe files with you.  

6. Live Participation

Live participation is optional. You will be welcome to go live in the FB group to answer questions if you wish. You can also join in for panels, hot seats and Q&As which we hold in the Facebook group. 

While summits are great for overall visibility and making new connections, a little extra income never hurts either, right?

That's exactly why I've set up an affiliate program for the All-Access Pass and the VIP Pass where you'll receive commission from all sales from people you refer to the event. Payouts will be made by 30th March 2024. 

The commission structure is as follows: 

• 30% for all speakers
• 40% for all speakers including a bonus in the VIP Pass. 

The pricing structure will be:

 All-Access Pass

• £47 for 30 minutes after initial opt-in
• £97 from now until 26th February
• £147 from 26th February until we close sales

  VIP Pass

• £97 for 30 minutes after initial opt-in
• £147 from now until 26th February
• £197 from 26th February until we close sales

To make it as easy as possible for you to generate extra income, the Resource Vault includes things like email swipe copy, social media copy, and social share graphics. However, you’re more than welcome to write your own copy and even run your own Facebook ads.

Just remember to use your affiliate link, which you can create here.

As with all affiliate promotions, be sure to disclose that you’re an affiliate when sharing with your audience.

COMING SOON!

Now for those resources I promised to make your life as easy as possible.

In this folder you’ll find the following resources:

• Summit branding information
• Email swipe copy and suggested send dates
• Social media swipe copy and suggestion posting dates
• Social media graphics

View the resources here.

Phew, that was a lot to cover! You’re awesome for making it this far :)

For the sake of clarity, here are your current action steps:

• Let me know you’re in or email me if you have any questions
• Sign up for your affiliate account
• Add the promo dates to your calendar and start getting your social media posts and emails ready to go
• Let me know if you have any questions up to this point!

Remember to grab your to do list and get things added to your calendar. Because if you’re like me, if it’s not in your calendar (ClickUp for me) it doesn’t exist.

Here’s a roundup of our key dates:

• Promotion period: 12th Feb - 26th Feb 2024
• Summit dates: 26th - 28th February 2024
• All-Access cart closes: Thursday 29th Feb 2024
• Affiliate payouts: 30th March 2024 (30 days after cart close)